The Brand's History

It's more than a century of rich history that empowers us to change the future.

The journey started long ago...

1911

WHERE IT ALL BEGAN

Louis and Emory Upton found the Lipton Machine Company in Benton Harbor, Michigan, to produce electric motor driven wringer washers.

1938

MOTORISED WASHERS: A NEW ERA

The company merges with the Nineteen Hundred Co. and in 1938 the first washer with motorised agitation is born, ushering Whirlpool into a new era of time savings and convenience.

1948

THE FIRST WHIRLPOOL AUTOMATIC WASHER

The Nineteen Hundred Corporation successfully launches the first Whirlpool brand-name automatic washing machine in two years. A nationwide campaign to enhance brand awareness and distribution expansion launched.

1958

BUILDING A PRODUCT LINE

A full line of appliances under the RCA-Whirlpool brand is launched. Whirlpool covered 12 types of appliances available in 150 models.

1966

THE FLAGSHIP BRAND

The RCA Whirlpool brand name changes to Whirlpool, establishing the Whirlpool brand as the company's flagship brand.

1977

DIVERSIFYING THE PRODUCT LINE

Improving products for residential use remained an important priority for Whirlpool during the 70's. In 1977 the brand introduces the first automatic clothes washer with solid-state electronic controls and a line of four Whirlpool microwave ovens, as the market was finally ready for a new concept in cooking.

1990

WHIRLPOOL'S ENTRY INTO EUROPE

The Philips-Whirlpool brand is launched in Europe, supported by a pan-European advertising campaign introducing for the first time its brand ambassador the Whirlpool Goddess. By 1993, Whirlpool is a stand-alone brand in all communications.

1998

GOING GREEN

The Whirlpool brand launches the Resource Saver washer, the industry's first energy and water-efficient top-loading washer. The appliance receives an ENERGY STAR qualification and the Good Housekeeping Seal.

2002

THE 6TH SENSE

Whirlpool's intuitive sensor-based technology. 6TH SENSE, appears for the first time in the brand's communication, establishing its role as the intelligent technology able to "sense adapt and control" to take the guesswork out.

2012

DESIGN & AWARDS

The Whirlpool brand iXelium cooktop wins the prestigious IF Gold Design Award. The IF product Design Award is an important international competition that covers all areas of product design and serves as a platform for design related innovations.

2019

WHIRLPOOL'S NEW FOUR DOOR FRIDGE

Whirlpool’s new four door fridge is part of the W-Collection. Mirroring contemporary home design trends, its polished aluminium blade and elegant full-width black interface, ensures that this 591L appliance seamlessly complements any home.

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