Discover Whirlpool - History
Discover Whirlpool - History
1911 - 1968

1911: Louis Upton founded the Upton Machine Company in this year to produce motor-driven wringer washers.

1916: First order of washers was sold to Sears, Roebuck & Co.

1929: Upton Machine Company merged with Nineteen Hundred Washer Company of NewYork

1948: First 'Whirlpool' brand automatic washer with dual distribution was introduced. It included two product lines one each was distributed through Sears and Nineteen Hundred.

1957: The company was rechristened as ' The Whirlpool Corporation.'

1958: The company moved out of country for the first time and invested in Brazilian appliance market through purchase of equity in Multibras S.A.

1968: The Elisha Gray II Research & Engineering Center was completed in BentonHarbor . In the same year the company's revenues crossed the legendary $1 Billion mark for the first time.

 

1978 - 1999

1978: Within a decade company doubled its feat of $1 Billion mark and reached the $2 billion revenue level.

1986: The 'Kitchen Aid' division of Hobart Corporation was purchased.

1987: Whirlpool tied-up with Sundaram Clayton Ltd. of India to form TVS Whirlpool Ltd.

1989: This was a historic year since the revenues catapulted to heights of over $6 Billion mark. Also, the joint venture with N.V.Philips of Netherlands called Whirlpool Europe B.V. was formed to manufacture and market appliances in Europe.

1990: Company established joint venture with Matsushita Electric Company of Japan to produce vacuum cleaners for the North American market.

1991: The company introduced and committed globally to its Worldwide Excellence System, which is a TQM program dedicated to exceeding customer expectations. The vision to globalize 'Whirlpool Corp'. was realized in the same year.

1993: First time Whirlpool became the No.1 stand-alone brand in UK, Ireland, Netherlands and Belgium

1995: Whirlpool Corp. acquired majority of stake in the TVS Whirlpool Ltd. The DC manufacturing facility of Kelvinator India was also acquired.

1996: Whirlpool Washing Machines Ltd. and Kelvinator India Ltd. merged together to form Whirlpool of India Ltd.

1998: This year gave birth to a new company vision that says, "Every Home Everywhere with Pride, Passion & Performance."

1999: Whirlpool of India crossed the milestone of 1 million sales of appliances.

 

2002 - 2006

2002: The ' Whirlpool Strategic Architecture ' was launched as a framework to achieve the vision. The revenues of Whirlpool Corp. soared to $10.5 Billion.

2001: Whirlpool India registered profit & sold 1.2 million appliances. It also achieved the No.1 position in DC & FA.

2002: The Aircon range was successfully launched and the Whirlpool of India acquired 6% market share.

2003: A new mission statement of "Everybody creating loyal customers for life" was adopted.

2006: Whirlpool Corporation acquires Maytag and become the Worlds largest white goods company.